In this scenario, I have one image and I have two locations on the athletic website that I want to use the image.
First, I want to use this image for a game recap. In this situation, I might want the alternative text to be “Player number 21, John Smith, goes up for a layup to help Green State Predators win against Red State Warriors.”
Next, I want to use the image on John Smith’s Player Bio page. In this case, I don’t necessarily need to know that the image is from the game against the Warriors. I might want the alt text to be “John Smith, number 21, goes up for a layup. Smith scored 26 points per game on average.”

In this case, you can give the image different alt text when you add the image to the CMS entry itself.
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